Ethan Norman, the founder behind Face First Naturals, has always believed in the power of first impressions. Ethan, a 21-year-old videographer and student at Loyola Marymount University, designed Face First Naturals with a mission to redefine beauty and confidence from the inside out (without the toxic buzz around modern skincare).

The idea for Face First Naturals was born out of sudden inspiration during a photo shoot in LA, where Norman noticed models showcasing their various beauty enhancing supplements...and there were a lot. This observation sparked a question: Why not create one that does it all, and do it better?

Fueled by his passion for innovation and wellness, Ethan embarked on a journey to design the perfect formula — one that was clean, vegan, non-GMO, and backed by science, but most importantly, free of artificial anything.

Face First Naturals launched its flagship product, AMBER — the world’s first multivitamin specifically for facial improvement. From promoting clear skin and a natural tan to supporting lymphatic drainage and slimming facial features, AMBER represents Ethan’s dedication to delivering tangible results for customers who want to look and feel their best.

Face First Naturals is deeply committed to making a difference in a world of cheap, unsustainable “beauty” brands. Through initiatives like partnerships with philanthropy groups, charitable donations, and sustainable packaging, Norman ensures that Face First Naturals not only enhances lives but also contributes to a better world.

- Face First Naturals